How Motion Sports activities Icon Nigel Sylvester Rewrote the American Dream

Have a look at any checklist of BMX icons and also you’ll discover one widespread issue: They’re all white. From Dave Mirra to Mat Hoffman to Ryan Nyquist, the game’s top performers and largest celebrities during the last 40 years all share an analogous story, tradition, and life-style. Slowly but noticeably, that’s beginning to change.

BMX professional Nigel Sylvester doesn’t match the mildew. He didn’t develop up competing in standard BMX contests. There was by no means a clear-cut path into the business. And charting his personal additionally meant by no means dressing like different riders, following business developments, or having the entry that different stars tapped. However, as he’ll inform you, Sylvester didn’t let a scarcity of apparent alternatives decide his chase for the dream of changing into knowledgeable BMX athlete—his means, by his personal guidelines.

Sylvester grew up in Laurelton, Queens, NY. The streets had been his playground and proceed to be the inspiration of his using model—his muse, if you’ll. There, Sylvester’s identity, influenced closely by hip-hop, vogue and his love for vivid visible expression, is mirrored in his content material. Alongside his mates, he would hone his craft at native parks by leaping on and off benches, or at native church buildings or colleges the place he would grind handrails and waxed ledges, and once in a while, create makeshift ramps. Sylvester says this formative exploration taught him that bicycle using supplies freedom, instills confidence, and is an outlet for true self-expression.

We sat down with Sylvester to be taught extra about his childhood, his distinctive path to changing into one of the iconic skilled BMX athletes on the earth, his entrepreneurial endeavors, his work as a mannequin, and his better contributions to his group. (The interview is edited evenly for readability.)

Males’s Journal: When did you begin using BMX and what had been these early days like?
NIGEL SYLVESTER: I grew up using all forms of bicycles from an early age. I believed that if I put sufficient vitality and time into using, I might obtain some degree of success. The objective was to carry my concepts and goals to life. I noticed different athletes, artists, and musicians coming from comparable conditions as me, turning their craft into actuality. So, I caught with BMX using at a time when the trail wasn’t clear, however the love was.

At that time, avenue using was rapidly changing into the preferred type of BMX. Most riders that I frolicked with weren’t involved with using within the huge contests as a result of, on the time, a lot of the huge contest collection didn’t come to New York or cater to our model of using. Past that, entry to coaching on the services to organize for that kind of using was costly and wasn’t reasonable for my scenario. As an alternative, I centered on filming clips for video options, which had been showcased within the newest DVDs and led to good publicity.

Round 15 years previous, it began to crystallize for me, and I wholeheartedly believed I might obtain my objective of changing into knowledgeable BMX athlete on my phrases. From the start, I handled every stunt, every video, as a type of expression; a bit of artwork. By sticking to that and staying true to my imaginative and prescient, doorways slowly began to open. I had the chance to work with BMX legend Dave Mirra who signed me to knowledgeable contract at 18, to his bike firm, MirraCo. Bicycles. Then a sneaker take care of Nike got here alongside, and I slowly started to know how the enterprise of the business labored.

Nigel Sylvester action
courtesy Nigel Sylvester

How has the BMX world modified since you bought began?
It’s modified drastically. Once I began using BMX, there have been only some shops to achieve notoriety: BMX magazines, DVDs and VHS movies. Should you made it to the very best degree, you rode in a contest that bought broadcasted on TV a few instances a 12 months. These days, with developments in know-how, children can submit their tips and content material on social media, which has led to the bar being raised quickly. The facility is now within the arms of the athletes and content material creators. We management our narrative and inform our tales the way in which we see match.

Was there any variety in BMX if you bought began? What challenges got here with being an African American BMX rider?
I grew up in a predominantly Black neighborhood, and virtually all my mates who rode BMX had been Black, however that wasn’t what we noticed mirrored more often than not within the BMX media or publications. It was bizarre for me early on; earlier than I turned professional, I used to be pursuing a sport that everybody round me perceived as a white sport, which got here with its challenges. Once I bought into the business and began rising amongst the ranks, I started to indicate my model and outlook extra as a result of I had the platform to take action, which induced some friction. Not many individuals or business insiders understood or agreed with my method. There have been many instances that I skilled racism and stereotypes as a Black professional BMX athlete who was infusing hip-hop, artwork, and vogue the way in which I did, which started to interrupt the normal mildew.

What’s it going to take to make biking extra inclusive?
Truthfully, it’s taking place as we communicate. All over the world, you see children from numerous walks of life using BMX bikes—stunting—with hopes and goals of in the future going professional. BMX within the early ’90s is just not what it’s now, so many individuals are nonetheless holding onto these previous concepts of the game. Altering that begins with exposing and educating audiences by way of content material and by telling extra various biking tales.

Nigel Sylvester style and bmx icon
courtesy Nigel Sylvester

What does the American dream imply to you?
I’m the modern-day American dream. Each of my dad and mom had been immigrants from Grenada and got here to the States for a greater life. They sacrificed every part for my brother and me. I’m speaking about numerous shifts that they labored to supply the requirements. By means of their sacrifice, I realized what laborious work and dedication are to supply to your family members. That laid the inspiration for me to pursue this dream of using bikes on knowledgeable degree. That’s what the American dream is predicated on; for my part, it’s pursuing a difficult objective to supply entry and assets for the following technology in your loved ones. Should you accomplish it, your life adjustments for the higher, and also you achieve a way of objective and pleasure.

The subsequent step is paying it ahead and giving it again. My mother particularly has given up a lot and she or he was the one which instilled the thought of charity into me. She held up that promise. So I’m doing what I can to help and supply for folks round me. Pulling folks up with me. I’m in a fortunate and pivotal place in my life and profession to make these selections.

What was the unique thought behind GO? The place is it now and the place do you see it going?
I began GO at a degree in my profession the place I wished to develop my model. The concept to journey my BMX bicycle around the globe was very enticing, and we knew we might create a platform that might be impactful. We developed a system that allowed us to doc my journey by way of any metropolis or location creatively. The objective was to seamlessly join the entire parts I work together with on my each day adventures—the folks, tradition, sights, sounds, merchandise, and many others. We developed one thing that didn’t exist on the time, and it turned a hit.

We produced the primary installment in NYC on a shoestring funds. Taking pictures it from my POV allowed a deeper degree of connectivity. It was the closest I’ve ever introduced viewers to the sensation I get after I’m out using. GO has resonated with audiences worldwide as a result of we had been in a position to share the love of using, journey, and discovery authentically.

The GO collection is at the moment in an important house with over 80 million views worldwide. We now have six installments of the collection accomplished and gearing as much as produce our seventh installment this 12 months. We’re within the technique of growing the GO attire, and as soon as COVID-19 is extra beneath management, we’re hoping to do stay occasions. We’ve reached a degree the place we’ve developed a world group of people that love the GO model. Our followers and supporters love the vitality and vibe that the model delivers. GO embraces people and folks from all walks of life who dream vividly, aren’t afraid to roll the cube, and dedicate themselves to attain what fulfills them.

Nigel Sylvester Go Series in Dubai
courtesy Nigel Sylvester

How a lot did COVID change your life-style, plans, and outlook?
All the pieces my crew and I had been engaged on bought placed on maintain, like the remainder of the world. I took the downtime to replicate on how I can enhance in each side of my life. Many individuals and households worldwide had been enormously affected, which is a tragedy; this pandemic was an actual factor. I’m grateful and lucky that I’m secure and my household is sweet. I hope we’re a greater society and world submit going by way of such a traumatizing second in time.

You’re a professional BMX rider, mannequin, activist, and entrepreneur. How do you stability all of those?
I’m a BMX athlete by way of and thru till the wheels fall off, and that may by no means change. Pushing myself on my bike, pursuing enterprise alternatives, and constructing manufacturers, modeling for a number of the world’s largest vogue homes, and serving my group is part of who I’m and demanding to what fulfills me. I by no means wished solely to journey bicycles as a result of I’m keen about many different issues.

I’ve the flexibility to do that and I need to embrace this second. It’s all a approach to specific myself. Doing this on a motorcycle is second nature however there are different methods too. I need to use my platform to spotlight points which are essential to me.

You’re a giant a part of Bike Rides four Black Lives, the place is that group proper now?
We’re engaged on it behind the scenes proper now. Systemic racism ought to have been handled years in the past, however clearly it hasn’t. BR4BL is an effective way to make use of biking to spotlight these points. COVID shut down huge occasions, so just lately we’ve been engaged on adjusting the platform. Nonetheless planning a couple of rides this 12 months.

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