Maybe you are accustomed to the retailer’s Clean at Sephora program—greater than 70 manufacturers freed from iffy substances are highlighted on Sephora’s web site with just a little inexperienced stamp of approval. However this chemical compounds coverage extends past Clear at Sephora: These targets have an effect on all of the merchandise Sephora sells, not simply the gadgets donning the coveted seal. Whereas manufacturers at Sephora labeled “clear” could adhere to a stricter set of standards, the retailer demonstrates there is a backside line by way of ingredient security that each product ought to uphold.
Evidently, they’ve made some headway. However they’ve solely rounded out a 12 months of implementing the coverage, and Sephora exhibits no indicators of stopping anytime quickly: “We’ll proceed to goal for transparency and 100% of formulated magnificence merchandise to have their substances listed on Sephora.com, associate with innovators in inexperienced chemistry and safer substances, and work to make sure we’re assembly shopper demand for safer merchandise,” the report concludes. “Sustainability and the significance of shopper well being are a key focus for us, and we’re dedicated to sustaining this precedence.”